Job Summary
We are seeking a Founding Growth Lead – Job Marketplace to join our team. This is an exciting opportunity to shape the growth strategy for a rapidly evolving job marketplace within the IT / Technology industry. The ideal candidate will be a highly motivated and experienced growth professional with a proven track record of success in driving user and revenue growth in a startup environment. This role requires an onsite presence.
Key Responsibilities
The Founding Growth Lead will be responsible for developing and executing a comprehensive growth strategy for our job marketplace. This includes identifying and prioritizing growth opportunities, designing and implementing experiments, and analyzing results to optimize performance. You will be a key driver in building a thriving marketplace with strong network effects.
Required Skills & Qualifications
- Growth Hacking: Proven experience in applying growth hacking techniques to rapidly accelerate user and revenue growth.
- User Acquisition: Deep understanding of user acquisition channels and strategies, including paid advertising, organic search, and social media.
- Customer Acquisition: Expertise in acquiring new customers through various marketing and sales channels.
- Business Development: Ability to identify and pursue strategic partnerships to expand reach and drive growth.
- Sales & Lead Generation: Experience in generating leads and converting them into customers through effective sales and marketing strategies.
- Candidate Acquisition: Understanding of candidate acquisition strategies within the Recruitment/Staffing Industry.
- Recruiter Acquisition: Ability to acquire and engage recruiters to populate the job marketplace.
- Go-to-Market (GTM): Experience in developing and executing Go-to-Market (GTM) strategies for new products and features.
- B2B & B2C Growth: Experience in driving growth across both B2B and B2C channels.
- Field Sales / Inside Sales: Familiarity with Field Sales and Inside Sales methodologies.
- Partnership Development: Ability to build and maintain strong relationships with strategic partners.
- Referral & Viral Growth: Experience in leveraging referral and viral growth strategies to expand reach.
- Product-Led Growth: Understanding of Product-Led Growth principles and how to apply them to drive user acquisition and retention.
- Activation & Retention: Expertise in optimizing user activation and retention rates.
- Growth Analytics: Proficiency in using Growth Analytics tools to track and measure growth performance.
- Funnel Optimization: Ability to analyze and optimize user funnels to improve conversion rates.
- Cold Start Problem: Experience in addressing the Cold Start Problem in marketplace businesses.
- Two-Sided Marketplace: Deep understanding of Two-Sided Marketplace dynamics and how to drive growth in such environments.
- Network Effects: Ability to leverage Network Effects to accelerate growth.
- Community-Led Growth: Experience in driving growth through Community-Led Growth strategies.
- Campus/College Outreach: Ability to develop and execute Campus/College Outreach programs.
- Startup Growth: Proven experience in driving Startup Growth.
- Early-Stage Startup Experience: Early-Stage Startup Experience is highly desirable.
- Scrappy / Hands-on Execution: A Scrappy / Hands-on Execution approach is essential.
- WhatsApp & Community Marketing: Experience with WhatsApp & Community Marketing.
- Social Media Growth: Ability to drive Social Media Growth.
- Data-driven: A Data-driven approach to decision-making.
- Experiment-oriented: A strong Experiment-oriented mindset.
- Strong networking ability: Strong networking ability to build relationships with key stakeholders.
Experience Required: 2 - 6 years of relevant experience.
